Gencomm combines strategic consulting with custom-built machine-learning systems to drive step-change improvements in marketing and pricing efficiency for enterprises. We bring the rare combination of deep technical capability and real operating experience running billion-dollar channels — and everything we build, you own.
A microeconomist, applied ML practitioner and commercial leader who has built and led the pricing and marketing systems of some of Europe’s largest online businesses and published highly cited research in marketing and pricing.
When a project needs to move faster, we bring in experienced developers to accelerate it.
We start with a deep assessment, size the opportunity, and right-size the solution.
Who we work with. We currently partner with a small number of €3B+ revenue European businesses. Discretion is part of how we work, and it’s why serious teams trust us with their pricing and measurement. We’ll speak to directly relevant experience with you in a first conversation.
Enterprises don’t want to rent their competitive advantage from an unknown vendor. We build custom systems inside your stack — and you own the code, the models, and the IP. It’s the opposite of buying a black box.
Custom systems become your IP and a durable edge competitors can’t buy off a shelf.
You keep the code and the models. No platform dependency, no data held hostage.
Build a capability once — don’t rent it forever. No compounding, open-ended SaaS cost.
We start from your problem, not from a product we’re trying to make you fit.
Book an assessment and we’ll map where your marketing and pricing stand today — and where the upside is. We reply within one business day.
Book an assessment →We only take on work where we’re confident we can add tremendous value.