GenComm is an Amsterdam-based software company launched with the goal to redefine how businesses leverage AI and ML for customer intelligence by making advanced customer scoring tools accessible via no-code integrations that leverage data that is already collected. Machine learning–powered customer intelligence has long been the domain of elite teams at tech giants. We believe that every business should be able to predict customer quality early and continuously, enabling them to prioritize high-value prospects, target valuable customers with precision, and leverage predictive modeling to manage marketing spend. GenComm is built, and priced, to make these capabilities available to everyone.
Our platform delivers world-class model performance and integrates directly with your CRM, database, or even a Google Sheet—with just a click. Instead of pitching the virtues of ML we remove the barriers to adoption entirely so you can see results before your free trial ends, not months into a contract. Whether you’re scaling paid acquisition or optimizing sales outreach, GenComm ensures that every dollar and every conversation counts.
Justin is a PhD economist and former research scientist at Microsoft. In his most recent position he led pricing and performance marketing at Zalando where he designed and deploying a fully algorithmic pricing engine and introduced predictive CLV modeling to drive marketing spend. Prior to this he led €1B+ annual growth marketing at Booking.com and led data science at Vrbo (Expedia). He has published 25+ academic papers in predictive modeling and digital markets in top journals such as Management Science, Journal of Political Economy and the Quarterly Journal of Economics.Â
Shahzad is a technologist with over 10 years of progressive experience driving innovation and leadership. He has developed cutting-edge solutions using both generative AI and traditional AI/ML techniques, consistently delivering significant business impact. With a robust background across multiple industries, Shahzad has honed his expertise in backend development, microservices architecture, and cloud-native applications. His proficiency in agile methodologies has enabled him to transform legacy systems into modern, scalable architectures.
